During COVID-19 quarantines, when we spend more time online, Tally Saves the Internet offers a way to reveal and re-envision the internet’s invisible structures as productive spaces for artistic interventions. As Klein and D’Agnozio describe in their 2020 book Data Feminism from MIT Press, if data is the new oil, those people who profit from this resource are thrilled while the rest of us range from indifferent to terrified. Tally offers its audience an alternative: it transforms advertising data into a multiplayer game that elevates emotion and alternative forms of embodiment as a way to examine power.
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