diff --git a/README.md b/README.md
index e1b7927..e00f21c 100644
--- a/README.md
+++ b/README.md
@@ -1,3 +1,6 @@
+# This is for a proof-of-concept implementation of rack-tracker for our BillDoctor repo.
+[Proof-of-concept PR here](https://github.com/cpcmarketing/billdoctor-web/pull/1404)
+
 # Rack::Tracker
 
 [![Code Climate](https://codeclimate.com/github/railslove/rack-tracker/badges/gpa.svg)](https://codeclimate.com/github/railslove/rack-tracker) [![Build Status](https://travis-ci.org/railslove/rack-tracker.svg?branch=master)](https://travis-ci.org/railslove/rack-tracker)
@@ -283,11 +286,11 @@ Google Tag manager code snippet supports the container id
   end
 ```
 
-You can also use an experimental feature to track pageviews under turbolinks, which adds a `pageView` event with a `virtualUrl` of the current url.
+You can also use an experimental feature to track pageviews under turbo, which adds a `pageView` event with a `virtualUrl` of the current url.
 
 ```ruby
   config.middleware.use(Rack::Tracker) do
-    handler :google_tag_manager, { container: 'GTM-XXXXXX', turbolinks: true }
+    handler :google_tag_manager, { container: 'GTM-XXXXXX', turbo: true }
   end
 ```
 
diff --git a/lib/rack/tracker.rb b/lib/rack/tracker.rb
index 4e10d87..3d843a5 100644
--- a/lib/rack/tracker.rb
+++ b/lib/rack/tracker.rb
@@ -1,9 +1,6 @@
 require "rack"
 require "tilt"
-require "active_support/core_ext/class/attribute"
-require "active_support/core_ext/hash"
-require "active_support/json"
-require "active_support/inflector"
+require "active_support/all"
 
 require "rack/tracker/version"
 require "rack/tracker/extensions"
@@ -27,6 +24,10 @@
 require "rack/tracker/hubspot/hubspot"
 require "rack/tracker/drift/drift"
 require "rack/tracker/heap/heap"
+require "rack/tracker/tiktok_pixel/tiktok_pixel"
+require "rack/tracker/impact/impact"
+require "rack/tracker/cordial/cordial"
+require "rack/tracker/braze/braze"
 
 module Rack
   class Tracker
diff --git a/lib/rack/tracker/braze/braze.rb b/lib/rack/tracker/braze/braze.rb
new file mode 100644
index 0000000..7286f0c
--- /dev/null
+++ b/lib/rack/tracker/braze/braze.rb
@@ -0,0 +1,37 @@
+class Rack::Tracker::Braze < Rack::Tracker::Handler
+  class Event < OpenStruct
+    def write; end
+  end
+
+  class AutomaticallyShowInAppMessages < Event
+    def name
+      'automaticallyShowInAppMessages'
+    end
+  end
+
+  class ChangeUser < Event
+    def name
+      'changeUser'
+    end
+
+    def write
+      user_id.to_json
+    end
+  end
+
+  class LogCustomEvent < Event
+    def name
+      'logCustomEvent'
+    end
+
+    def write
+      event_name.to_json << ", #{properties.to_json}"
+    end
+  end
+
+  class OpenSession < Event
+    def name
+      'openSession'
+    end
+  end
+end
diff --git a/lib/rack/tracker/braze/template/braze.erb b/lib/rack/tracker/braze/template/braze.erb
new file mode 100644
index 0000000..0c256f8
--- /dev/null
+++ b/lib/rack/tracker/braze/template/braze.erb
@@ -0,0 +1,22 @@
+<script type="text/javascript" data-turbo-eval="false">
+  +function(a,p,P,b,y){a.braze={};a.brazeQueue=[];for(var s="BrazeSdkMetadata DeviceProperties Card Card.prototype.dismissCard Card.prototype.removeAllSubscriptions Card.prototype.removeSubscription Card.prototype.subscribeToClickedEvent Card.prototype.subscribeToDismissedEvent Card.fromContentCardsJson ImageOnly CaptionedImage ClassicCard ControlCard ContentCards ContentCards.prototype.getUnviewedCardCount Feed Feed.prototype.getUnreadCardCount ControlMessage InAppMessage InAppMessage.SlideFrom InAppMessage.ClickAction InAppMessage.DismissType InAppMessage.OpenTarget InAppMessage.ImageStyle InAppMessage.Orientation InAppMessage.TextAlignment InAppMessage.CropType InAppMessage.prototype.closeMessage InAppMessage.prototype.removeAllSubscriptions InAppMessage.prototype.removeSubscription InAppMessage.prototype.subscribeToClickedEvent InAppMessage.prototype.subscribeToDismissedEvent InAppMessage.fromJson FullScreenMessage ModalMessage HtmlMessage SlideUpMessage User User.Genders User.NotificationSubscriptionTypes User.prototype.addAlias User.prototype.addToCustomAttributeArray User.prototype.addToSubscriptionGroup User.prototype.getUserId User.prototype.getUserId User.prototype.incrementCustomUserAttribute User.prototype.removeFromCustomAttributeArray User.prototype.removeFromSubscriptionGroup User.prototype.setCountry User.prototype.setCustomLocationAttribute User.prototype.setCustomUserAttribute User.prototype.setDateOfBirth User.prototype.setEmail User.prototype.setEmailNotificationSubscriptionType User.prototype.setFirstName User.prototype.setGender User.prototype.setHomeCity User.prototype.setLanguage User.prototype.setLastKnownLocation User.prototype.setLastName User.prototype.setPhoneNumber User.prototype.setPushNotificationSubscriptionType InAppMessageButton InAppMessageButton.prototype.removeAllSubscriptions InAppMessageButton.prototype.removeSubscription InAppMessageButton.prototype.subscribeToClickedEvent FeatureFlag FeatureFlag.prototype.getStringProperty FeatureFlag.prototype.getNumberProperty FeatureFlag.prototype.getBooleanProperty automaticallyShowInAppMessages destroyFeed hideContentCards showContentCards showFeed showInAppMessage deferInAppMessage toggleContentCards toggleFeed changeUser destroy getDeviceId getDeviceId initialize isPushBlocked isPushPermissionGranted isPushSupported logCardClick logCardDismissal logCardImpressions logContentCardImpressions logContentCardClick logCustomEvent logFeedDisplayed logInAppMessageButtonClick logInAppMessageClick logInAppMessageHtmlClick logInAppMessageImpression logPurchase openSession requestPushPermission removeAllSubscriptions removeSubscription requestContentCardsRefresh requestFeedRefresh refreshFeatureFlags requestImmediateDataFlush enableSDK isDisabled setLogger setSdkAuthenticationSignature addSdkMetadata disableSDK subscribeToContentCardsUpdates subscribeToFeedUpdates subscribeToInAppMessage subscribeToSdkAuthenticationFailures toggleLogging unregisterPush wipeData handleBrazeAction subscribeToFeatureFlagsUpdates getAllFeatureFlags logFeatureFlagImpression".split(" "),i=0;i<s.length;i++){for(var m=s[i],k=a.braze,l=m.split("."),j=0;j<l.length-1;j++)k=k[l[j]];k[l[j]]=(new Function("return function "+m.replace(/\./g,"_")+"(){window.brazeQueue.push(arguments); return true}"))()}window.braze.getDeferredInAppMessage=function(){return new window.braze.InAppMessage};window.braze.getCachedContentCards=function(){return new window.braze.ContentCards};window.braze.getCachedFeed=function(){return new window.braze.Feed};window.braze.getUser=function(){return new window.braze.User};window.braze.getFeatureFlag=function(){return new window.braze.FeatureFlag};(y=p.createElement(P)).type='text/javascript';
+    y.src='https://js.appboycdn.com/web-sdk/5.0/braze.min.js';
+    y.async=1;(b=p.getElementsByTagName(P)[0]).parentNode.insertBefore(y,b)
+  }(window,document,'script');
+
+  // initialize the SDK
+  braze.initialize('<%= options[:api_key] %>', {
+    baseUrl: '<%= options[:sdk_endpoint] %>',
+    doNotLoadFontAwesome: true,
+  });
+</script>
+
+<% if events.any? %>
+  <script type="text/javascript">
+    <% events.each do |event| %>
+      braze.<%= event.name %>(
+        <%= event.write %>
+      );
+    <% end %>
+  </script>
+<% end %>
diff --git a/lib/rack/tracker/cordial/cordial.rb b/lib/rack/tracker/cordial/cordial.rb
new file mode 100644
index 0000000..3780a80
--- /dev/null
+++ b/lib/rack/tracker/cordial/cordial.rb
@@ -0,0 +1,40 @@
+class Rack::Tracker::Cordial < Rack::Tracker::Handler
+  class Event < OpenStruct
+    def write
+      meta_data = action_name.present? ? action_name_to_json : ""
+      properties.present?  ? meta_data << properties_to_json : meta_data
+    end
+
+    def action_name_to_json
+      "#{action_name.to_json}, "
+    end
+
+    def properties_to_json
+      # TODO: Set this up so we can pass in JavaScript variable names. Currently, we can only pass in strings since we're using to_json.
+      # Ex: crdl("event", "NPSSubmit", {"cookie_id":"8ded0052-4668-4b57-9e14-bd8501678f92","email":null,"first_name":null,"rating":"e.detail.recommendation_rating.value"});
+      props = properties.to_json
+    end
+  end
+
+  class Connect < Event
+    def name
+      'connect'
+    end
+  end
+
+  class Contact < Event
+    def name
+      'contact'
+    end
+
+    def write
+      "#{auth_data.to_json}, #{contact_data.to_json}"
+    end
+  end
+
+  class CustomEvent < Event
+    def name
+      'event'
+    end
+  end
+end
diff --git a/lib/rack/tracker/cordial/template/cordial.erb b/lib/rack/tracker/cordial/template/cordial.erb
new file mode 100644
index 0000000..acdef19
--- /dev/null
+++ b/lib/rack/tracker/cordial/template/cordial.erb
@@ -0,0 +1,28 @@
+<script data-turbo-eval="false">
+  (function(C,O,R,D,I,A,L){
+    C.CordialObject=I,C[I]=C[I]||function(){(C[I].q=C[I].q||[]).push(arguments)};
+    C[I].l=1*new Date,C[I].q=[],A=O.createElement(R);
+    L=O.getElementsByTagName(R)[0],A.async=1,A.src=D,L.parentNode.insertBefore(A,L);
+  })(window, document, "script", "<%= options[:script_url] %>", "crdl");
+
+  crdl("connect", "<%= options[:account_key] %>", {
+      trackUrl: "<%= options[:track_url] %>",
+      connectUrl: "<%= options[:connect_url] %>",
+      cookieDomain: "<%= options[:cookie_domain] %>",
+      cookieLife: 365
+  });
+</script>
+
+<% if events.any? %>
+  <script type="text/javascript">
+    <% events.each do |event| %>
+      <% if event.event_listener.present? %>
+        document.addEventListener("<%= event.event_listener %>", function(e) {
+      <% end %>
+          crdl("<%= event.name %>", <%= event.write %>);
+      <% if event.event_listener.present? %>
+        });
+      <% end %>
+    <% end %>
+  </script>
+<% end %>
diff --git a/lib/rack/tracker/criteo/criteo.rb b/lib/rack/tracker/criteo/criteo.rb
index 5a71c7b..9f538dd 100644
--- a/lib/rack/tracker/criteo/criteo.rb
+++ b/lib/rack/tracker/criteo/criteo.rb
@@ -30,4 +30,9 @@ def tracker_events
   def self.track(name, event_name, event_args = {})
     { name.to_s => [{ 'class_name' => 'Event', 'event' => event_name.to_s.camelize(:lower) }.merge(event_args)] }
   end
+
+  def turbo_event?
+    # TODO: Make this work so we can set eventListeners
+    options[:turbo_event]
+  end
 end
diff --git a/lib/rack/tracker/criteo/template/criteo.erb b/lib/rack/tracker/criteo/template/criteo.erb
index 18ea6c6..3e8e751 100644
--- a/lib/rack/tracker/criteo/template/criteo.erb
+++ b/lib/rack/tracker/criteo/template/criteo.erb
@@ -1,9 +1,18 @@
 <% if events.any? %>
-<script type='text/javascript' src='//static.criteo.net/js/ld/ld.js' async='true'></script>
-<script type='text/javascript'>
-window.criteo_q = window.criteo_q || [];
-<% (tracker_events + events).each do |event| %>
-window.criteo_q.push(<%= event.write %>);
+<script
+  type="text/javascript"
+  src="//dynamic.criteo.com/js/ld/ld.js?a=107027"
+  async="true"
+  data-turbo-eval="false"
+></script>
+<script type="text/javascript">
+<% if turbo_event? %>
+  document.addEventListener(<%= turbo_event %>, function(e) {
+<% end %>
+    window.criteo_q = window.criteo_q || [];
+    window.criteo_q.push(<% (tracker_events + events).each do |event| %><%= event.write %>,<% end %>);
+<% if turbo_event? %>
+  });
 <% end %>
 </script>
 <% end %>
diff --git a/lib/rack/tracker/facebook_pixel/facebook_pixel.rb b/lib/rack/tracker/facebook_pixel/facebook_pixel.rb
index f6015dd..ce81717 100644
--- a/lib/rack/tracker/facebook_pixel/facebook_pixel.rb
+++ b/lib/rack/tracker/facebook_pixel/facebook_pixel.rb
@@ -1,10 +1,11 @@
 class Rack::Tracker::FacebookPixel < Rack::Tracker::Handler
-  self.position = :body
   self.allowed_tracker_options = [:id]
 
   class Event < OpenStruct
     def write
-      options.present? ? type_to_json << options_to_json : type_to_json
+      meta_data = type_to_json
+      options.present? ? meta_data << options_to_json : meta_data
+      event_id.present? ? meta_data << event_id_to_json : meta_data
     end
 
     private
@@ -13,11 +14,25 @@ def type_to_json
       type.to_json
     end
 
+    def event_id_to_json
+      ", #{event_id.to_json}"
+    end
+
     def options_to_json
       ", #{options.to_json}"
     end
   end
 
+  class Init < Event
+    def name
+      'init'
+    end
+
+    def write
+      options.present? ? options_to_json : nil
+    end
+  end
+
   class Track < Event
     def name
       'track'
@@ -29,4 +44,25 @@ def name
       'trackCustom'
     end
   end
+
+  def inject(response)
+    # Sub! is enough, in well formed html there's only one head or body tag.
+    # Block syntax need to be used, otherwise backslashes in input will mess the output.
+    # @see http://stackoverflow.com/a/4149087/518204 and https://github.com/railslove/rack-tracker/issues/50
+    response.sub! %r{<head.*?>} do |m|
+      m.to_s << self.render_head
+    end
+    response.sub! %r{<body.*?>} do |m|
+      m.to_s << self.render_body
+    end
+    response
+  end
+
+  def render_head
+    Tilt.new( File.join( File.dirname(__FILE__), 'template', 'facebook_pixel_head.erb') ).render(self)
+  end
+
+  def render_body
+    Tilt.new( File.join( File.dirname(__FILE__), 'template', 'facebook_pixel_body.erb') ).render(self)
+  end
 end
diff --git a/lib/rack/tracker/facebook_pixel/template/facebook_pixel_body.erb b/lib/rack/tracker/facebook_pixel/template/facebook_pixel_body.erb
new file mode 100644
index 0000000..0d95d12
--- /dev/null
+++ b/lib/rack/tracker/facebook_pixel/template/facebook_pixel_body.erb
@@ -0,0 +1,3 @@
+<noscript>
+  <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=<%= tracker_options[:id] %>&ev=PageView&noscript=1"/>
+</noscript>
\ No newline at end of file
diff --git a/lib/rack/tracker/facebook_pixel/template/facebook_pixel.erb b/lib/rack/tracker/facebook_pixel/template/facebook_pixel_head.erb
similarity index 67%
rename from lib/rack/tracker/facebook_pixel/template/facebook_pixel.erb
rename to lib/rack/tracker/facebook_pixel/template/facebook_pixel_head.erb
index 2901c52..7cbd2b0 100644
--- a/lib/rack/tracker/facebook_pixel/template/facebook_pixel.erb
+++ b/lib/rack/tracker/facebook_pixel/template/facebook_pixel_head.erb
@@ -6,19 +6,17 @@
     n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
     t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
     document,'script','//connect.facebook.net/en_US/fbevents.js');
-
-    fbq('init', '<%= tracker_options[:id] %>');
-    fbq('track', "PageView");
   }
 </script>
-<noscript>
-  <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=<%= tracker_options[:id] %>&ev=PageView&noscript=1"/>
-</noscript>
 
 <% if events.any? %>
   <script type="text/javascript">
     <% events.each do |event| %>
-      fbq("<%= event.name %>", <%= event.write %>);
+      <% if event.name == "init" %>
+        fbq("<%= event.name %>", "<%= tracker_options[:id].to_s %>" <%= event.write %>);
+      <% else %>
+        fbq("<%= event.name %>", <%= event.write %>);
+      <% end %>
     <% end %>
   </script>
 <% end %>
diff --git a/lib/rack/tracker/google_adwords_conversion/template/google_adwords_conversion.erb b/lib/rack/tracker/google_adwords_conversion/template/google_adwords_conversion.erb
index e91e75e..2c8e8ff 100644
--- a/lib/rack/tracker/google_adwords_conversion/template/google_adwords_conversion.erb
+++ b/lib/rack/tracker/google_adwords_conversion/template/google_adwords_conversion.erb
@@ -11,7 +11,7 @@
   <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"></script>
   <noscript>
     <div style="display:inline;">
-      <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/<%= ev.id || options[:id] %>/?label=<%= URI.escape(ev.label || options[:label]) %>&amp;guid=ON&amp;script=0"/>
+      <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/<%= ev.id || options[:id] %>/?label=<%= CGI.escape(ev.label || options[:label]) %>&amp;guid=ON&amp;script=0"/>
     </div>
   </noscript>
 
diff --git a/lib/rack/tracker/google_tag_manager/google_tag_manager.rb b/lib/rack/tracker/google_tag_manager/google_tag_manager.rb
index 1a05489..d5098ef 100644
--- a/lib/rack/tracker/google_tag_manager/google_tag_manager.rb
+++ b/lib/rack/tracker/google_tag_manager/google_tag_manager.rb
@@ -19,10 +19,6 @@ def inject(response)
     response
   end
 
-  def container
-    options[:container].respond_to?(:call) ? options[:container].call(env) : options[:container]
-  end
-
   def render_head
     Tilt.new( File.join( File.dirname(__FILE__), 'template', 'google_tag_manager_head.erb') ).render(self)
   end
diff --git a/lib/rack/tracker/google_tag_manager/template/google_tag_manager_body.erb b/lib/rack/tracker/google_tag_manager/template/google_tag_manager_body.erb
index cc30f77..dbeb4d7 100644
--- a/lib/rack/tracker/google_tag_manager/template/google_tag_manager_body.erb
+++ b/lib/rack/tracker/google_tag_manager/template/google_tag_manager_body.erb
@@ -1,4 +1,2 @@
-<% if container %>
-<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=<%= container %>"
+<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=<%= options[:tag_manager_id] %>"
 height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
-<% end %>
diff --git a/lib/rack/tracker/google_tag_manager/template/google_tag_manager_head.erb b/lib/rack/tracker/google_tag_manager/template/google_tag_manager_head.erb
index 2df1117..b47652e 100644
--- a/lib/rack/tracker/google_tag_manager/template/google_tag_manager_head.erb
+++ b/lib/rack/tracker/google_tag_manager/template/google_tag_manager_head.erb
@@ -1,34 +1,32 @@
-<% if container %>
-  <script>
-    dataLayer = [];
+<script>
+(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
+})(window,document,'script','dataLayer','<%= options[:tag_manager_id] %>');</script>
 
-    <% if options[:turbolinks] %>
-      document.addEventListener('turbolinks:load', function(event) {
-        var url = event.data.url;
-        dataLayer.push({'event':'pageView','virtualUrl': url});
-      });
-      document.addEventListener('turbo:load', function(event) {
-        var url = event.detail.url;
-        dataLayer.push({'event':'pageView','virtualUrl': url});
-      });
-    <% end %>
+<% if options[:universal_analytics_id] %>
+  <script>
+    document.addEventListener(
+			'turbo:load',
+			(e) => {
+				window.dataLayer = window.dataLayer || [];
+				function gtag(_, ...args) {
+					window.dataLayer.push(args);
+				}
+				gtag('js', new Date());
+				gtag('config', '<%= options[:universal_analytics_id] %>', { page_location: e.detail.url });
+			},
+			false,
+		);
   </script>
+<% end %>
 
-  <% if events.any? %>
-    <script>
-      <%# Generates unique script tags to ensure that turbo/turbolinks include %>
-      <%# them in the document even if the same event happens more than once %>
-      // Unique Script ID: <%= SecureRandom.base64(8) %>
-      dataLayer.push(<%= events.map(&:write).join(', ') %>);
-    </script>
-  <% end %>
-
+<% if events.any? %>
   <script>
-  (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
-  new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
-  j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
-  'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
-  })(window,document,'script','dataLayer','<%= container %>');</script>
+    <%# Generates unique script tags to ensure that turbo includes %>
+    <%# them in the document even if the same event happens more than once %>
+    // Unique Script ID: <%= SecureRandom.base64(8) %>
+    dataLayer.push(<%= events.map(&:write).join(', ') %>);
+  </script>
 <% end %>
-
-
diff --git a/lib/rack/tracker/heap/heap.rb b/lib/rack/tracker/heap/heap.rb
index dac9efb..2453174 100644
--- a/lib/rack/tracker/heap/heap.rb
+++ b/lib/rack/tracker/heap/heap.rb
@@ -1,2 +1,30 @@
 class Rack::Tracker::Heap < Rack::Tracker::Handler
+  class Event < OpenStruct
+    def write
+      return if !properties.present?
+      properties.to_h
+    end
+  end
+
+  class Identify < Event
+    def name
+      'identify'
+    end
+
+    def write
+      "#{id.to_s}"
+    end
+  end
+
+  class AddUser < Event
+    def name
+      'addUserProperties'
+    end
+  end
+
+  class AddEvent < Event
+    def name
+      'addEventProperties'
+    end
+  end
 end
diff --git a/lib/rack/tracker/heap/template/heap.erb b/lib/rack/tracker/heap/template/heap.erb
index b3ac665..77aa26a 100644
--- a/lib/rack/tracker/heap/template/heap.erb
+++ b/lib/rack/tracker/heap/template/heap.erb
@@ -1,4 +1,19 @@
 <script>
-  window.heap=window.heap||[],heap.load=function(e,t){window.heap.appid=e,window.heap.config=t=t||{};var r=t.forceSSL||"https:"===document.location.protocol,a=document.createElement("script");a.type="text/javascript",a.async=!0,a.src=(r?"https:":"http:")+"//cdn.heapanalytics.com/js/heap-"+e+".js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(a,n);for(var o=function(e){return function(){heap.push([e].concat(Array.prototype.slice.call(arguments,0)))}},p=["addEventProperties","addUserProperties","clearEventProperties","identify","resetIdentity","removeEventProperty","setEventProperties","track","unsetEventProperty"],c=0;c<p.length;c++)heap[p[c]]=o(p[c])};
+  window.heap=window.heap||[],heap.load=function(e,t){window.heap.appid=e,window.heap.config=t=t||{};var r=document.createElement("script");r.type="text/javascript",r.async=!0,r.src="https://cdn.heapanalytics.com/js/heap-"+e+".js";var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(r,a);for(var n=function(e){return function(){heap.push([e].concat(Array.prototype.slice.call(arguments,0)))}},p=["addEventProperties","addUserProperties","clearEventProperties","identify","resetIdentity","removeEventProperty","setEventProperties","track","unsetEventProperty"],o=0;o<p.length;o++)heap[p[o]]=n(p[o])};
   heap.load("<%= options[:env_id] %>");
 </script>
+
+<% if events.any? %>
+  <script type="text/javascript">
+    window.heap = window.heap || [];
+    <% events.each do |event| %>
+      heap.<%= event.name %>(
+        <% if event.write.kind_of?(String) %>
+          "<%= event.write %>"
+        <% else %>
+          <%= event.write.to_json %>
+        <% end %>
+      );
+    <% end %>
+  </script>
+<% end %>
diff --git a/lib/rack/tracker/hotjar/hotjar.rb b/lib/rack/tracker/hotjar/hotjar.rb
index 482e5d3..fc73dcd 100644
--- a/lib/rack/tracker/hotjar/hotjar.rb
+++ b/lib/rack/tracker/hotjar/hotjar.rb
@@ -1,2 +1,10 @@
 class Rack::Tracker::Hotjar < Rack::Tracker::Handler
+  class Event < OpenStruct
+  end
+
+  class Identify < Event
+    def name
+      'identify'
+    end
+  end
 end
diff --git a/lib/rack/tracker/hotjar/template/hotjar.erb b/lib/rack/tracker/hotjar/template/hotjar.erb
index 885ff26..c3fc660 100644
--- a/lib/rack/tracker/hotjar/template/hotjar.erb
+++ b/lib/rack/tracker/hotjar/template/hotjar.erb
@@ -1,10 +1,18 @@
 <script>
   (function(h,o,t,j,a,r){
     h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
-    h._hjSettings={hjid:<%= options[:site_id] %>,hjsv:5};
+    h._hjSettings={hjid:<%= options[:site_id] %>,hjsv:6};
     a=o.getElementsByTagName('head')[0];
     r=o.createElement('script');r.async=1;
     r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
     a.appendChild(r);
-  })(window,document,'//static.hotjar.com/c/hotjar-','.js?sv=');
+  })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');
 </script>
+
+<% if events.any? %>
+  <script type="text/javascript">
+    <% events.each do |event| %>
+      window.hj("<%= event.name %>", "<%= event.cookie_id %>", <%= event.options.to_json %>);
+    <% end %>
+  </script>
+<% end %>
diff --git a/lib/rack/tracker/impact/impact.rb b/lib/rack/tracker/impact/impact.rb
new file mode 100644
index 0000000..9144577
--- /dev/null
+++ b/lib/rack/tracker/impact/impact.rb
@@ -0,0 +1,2 @@
+class Rack::Tracker::Impact < Rack::Tracker::Handler
+end
diff --git a/lib/rack/tracker/impact/template/impact.erb b/lib/rack/tracker/impact/template/impact.erb
new file mode 100644
index 0000000..4a9507b
--- /dev/null
+++ b/lib/rack/tracker/impact/template/impact.erb
@@ -0,0 +1 @@
+<meta name='ir-site-verification-token' value='<%= options[:site_verification_token] %>'>
diff --git a/lib/rack/tracker/tiktok_pixel/template/tiktok_pixel.erb b/lib/rack/tracker/tiktok_pixel/template/tiktok_pixel.erb
new file mode 100644
index 0000000..afe90ea
--- /dev/null
+++ b/lib/rack/tracker/tiktok_pixel/template/tiktok_pixel.erb
@@ -0,0 +1,8 @@
+<script>
+  !function (w, d, t) {
+    w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++)ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js";ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=i,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};n=document.createElement("script");n.type="text/javascript",n.async=!0,n.src=i+"?sdkid="+e+"&lib="+t;e=document.getElementsByTagName("script")[0];e.parentNode.insertBefore(n,e)};
+
+    ttq.load('<%= tracker_options[:id] %>');
+    ttq.page();
+  }(window, document, 'ttq');
+</script>
diff --git a/lib/rack/tracker/tiktok_pixel/tiktok_pixel.rb b/lib/rack/tracker/tiktok_pixel/tiktok_pixel.rb
new file mode 100644
index 0000000..3adbb3f
--- /dev/null
+++ b/lib/rack/tracker/tiktok_pixel/tiktok_pixel.rb
@@ -0,0 +1,5 @@
+class Rack::Tracker::TiktokPixel < Rack::Tracker::Handler
+  self.position = :body
+  self.allowed_tracker_options = [:id]
+
+end
diff --git a/spec/handler/cordial_spec.rb b/spec/handler/cordial_spec.rb
new file mode 100644
index 0000000..9667b62
--- /dev/null
+++ b/spec/handler/cordial_spec.rb
@@ -0,0 +1 @@
+# TODO: this
diff --git a/spec/handler/facebook_pixel_spec.rb b/spec/handler/facebook_pixel_spec.rb
index 9716529..397d235 100644
--- a/spec/handler/facebook_pixel_spec.rb
+++ b/spec/handler/facebook_pixel_spec.rb
@@ -3,13 +3,8 @@ def env
     { 'PIXEL_ID' => 'DYNAMIC_PIXEL_ID' }
   end
 
-  it 'will be placed in the body' do
-    expect(described_class.position).to eq(:body)
-    expect(described_class.new(env).position).to eq(:body)
-  end
-
   describe 'with static id' do
-    subject { described_class.new(env, id: 'PIXEL_ID').render }
+    subject { described_class.new(env, id: 'PIXEL_ID').render_head }
 
     it 'will push the tracking events to the queue' do
       expect(subject).to match(%r{fbq\('init', 'PIXEL_ID'\)})
@@ -21,7 +16,7 @@ def env
   end
 
   describe 'with dynamic id' do
-    subject { described_class.new(env, id: lambda { |env| env['PIXEL_ID'] }).render }
+    subject { described_class.new(env, id: lambda { |env| env['PIXEL_ID'] }).render_head }
 
     it 'will push the tracking events to the queue' do
       expect(subject).to match(%r{fbq\('init', 'DYNAMIC_PIXEL_ID'\)})
@@ -59,7 +54,7 @@ def env
         }
       }
     end
-    subject { described_class.new(env).render }
+    subject { described_class.new(env).render_head }
 
     it 'will push the tracking events to the queue' do
       expect(subject).to match(%r{"track", "Purchase", \{"value":"23","currency":"EUR"\}})
@@ -70,4 +65,27 @@ def env
       expect(subject).to match(%r{https://www.facebook.com/tr\?id=&ev=PageView&noscript=1})
     end
   end
+
+  describe '#inject' do
+    subject { handler_object.inject(example_response) }
+    let(:handler_object) { described_class.new(env, container: 'somebody') }
+
+    before do
+      allow(handler_object).to receive(:render_head).and_return('<script>"HEAD"</script>')
+      allow(handler_object).to receive(:render_body).and_return('<script>"BODY"</script>')
+    end
+
+    context 'with one line html response' do
+      let(:example_response) { "<html><head></head><body></body></html>" }
+
+      it 'will have render_head content in head tag' do
+        expect(subject).to match(%r{<head>.*<script>"HEAD"</script>.*</head>})
+      end
+
+      it 'will have render_body content in body tag' do
+        expect(subject).to match(%r{<body>.*<script>"BODY"</script>.*</body>})
+      end
+
+    end
+  end
 end
diff --git a/spec/handler/impact_spec.rb b/spec/handler/impact_spec.rb
new file mode 100644
index 0000000..9667b62
--- /dev/null
+++ b/spec/handler/impact_spec.rb
@@ -0,0 +1 @@
+# TODO: this
diff --git a/spec/handler/tiktok_pixel_spec.rb b/spec/handler/tiktok_pixel_spec.rb
new file mode 100644
index 0000000..46b015a
--- /dev/null
+++ b/spec/handler/tiktok_pixel_spec.rb
@@ -0,0 +1,26 @@
+RSpec.describe Rack::Tracker::TiktokPixel do
+  def env
+    { 'PIXEL_ID' => 'DYNAMIC_PIXEL_ID' }
+  end
+
+  it 'will be placed in the body' do
+    expect(described_class.position).to eq(:body)
+    expect(described_class.new(env).position).to eq(:body)
+  end
+
+  describe 'with static id' do
+    subject { described_class.new(env, id: 'PIXEL_ID').render }
+
+    it 'will push the tracking events to the queue' do
+      expect(subject).to match(%r{ttq\.load\('PIXEL_ID'\)})
+    end
+  end
+
+  describe 'with dynamic id' do
+    subject { described_class.new(env, id: lambda { |env| env['PIXEL_ID'] }).render }
+
+    it 'will push the tracking events to the queue' do
+      expect(subject).to match(%r{ttq\.load\('DYNAMIC_PIXEL_ID'\)})
+    end
+  end
+end
diff --git a/spec/integration/cordial_integration_spec.rb b/spec/integration/cordial_integration_spec.rb
new file mode 100644
index 0000000..9667b62
--- /dev/null
+++ b/spec/integration/cordial_integration_spec.rb
@@ -0,0 +1 @@
+# TODO: this
diff --git a/spec/integration/google_tag_manager_integration_spec.rb b/spec/integration/google_tag_manager_integration_spec.rb
index 9d2b5aa..a25c35c 100644
--- a/spec/integration/google_tag_manager_integration_spec.rb
+++ b/spec/integration/google_tag_manager_integration_spec.rb
@@ -23,14 +23,13 @@
     expect(page.find("body")).to have_xpath '//body/noscript/iframe[@src="https://www.googletagmanager.com/ns.html?id=GTM-ABCDEF"]'
   end
 
-  it "embeds turbolinks and turbo observers if requested" do
+  it "embeds turbo observers if requested" do
     visit '/'
-    expect(page.find("head")).to_not have_content "turbolinks:load"
+    expect(page.find("head")).to_not have_content "turbo:load"
     setup_app(action: :google_tag_manager) do |tracker|
-      tracker.handler :google_tag_manager, { container: 'GTM-ABCDEF', turbolinks: true }
+      tracker.handler :google_tag_manager, { container: 'GTM-ABCDEF', turbo: true }
     end
     visit '/'
-    expect(page.find("head")).to have_content "turbolinks:load"
     expect(page.find("head")).to have_content "turbo:load"
   end
 end
diff --git a/spec/integration/impact_integration_spec.rb b/spec/integration/impact_integration_spec.rb
new file mode 100644
index 0000000..9667b62
--- /dev/null
+++ b/spec/integration/impact_integration_spec.rb
@@ -0,0 +1 @@
+# TODO: this
diff --git a/spec/integration/tiktok_pixel_integration_spec.rb b/spec/integration/tiktok_pixel_integration_spec.rb
new file mode 100644
index 0000000..97f0d5c
--- /dev/null
+++ b/spec/integration/tiktok_pixel_integration_spec.rb
@@ -0,0 +1,16 @@
+require 'support/capybara_app_helper'
+
+RSpec.describe "Tiktok Pixel Integration" do
+  before do
+    setup_app(action: :tiktok_pixel) do |tracker|
+      tracker.handler :tiktok_pixel, { id: 'PIXEL_ID' }
+    end
+    visit '/'
+  end
+
+  subject { page }
+
+  it "embeds the script tag from the controller action" do
+    expect(page).to have_content("ttq.load('PIXEL_ID');")
+  end
+end
diff --git a/spec/support/metal_controller.rb b/spec/support/metal_controller.rb
index f22447e..336e749 100644
--- a/spec/support/metal_controller.rb
+++ b/spec/support/metal_controller.rb
@@ -132,4 +132,20 @@ def drift
   def heap
     render "metal/index"
   end
+
+  def tiktok_pixel
+    render "metal/index"
+  end
+
+  def impact
+    render "metal/index"
+  end
+
+  def cordial
+    render "metal/index"
+  end 
+  
+  def braze
+    render "metal/index"
+  end
 end